So you Need a Social Media Policy ...
by Jennifer Doak
Nov. 8, 2012, CASE Social Media
"So your institution boasts an official Facebook page, a Twitter account and a YouTube channel, and people are taking notice. But then you find out that there are several other fan pages, a rogue alumni LinkedIn group, and some student-generated blogs. And now your colleague wants to set up a campus Flickr account. What do you do? You need to get yourself a social media policy. The purpose for an institutional social media policy is to guide users toward establishing online presences responsibly while representing the school brand -- without being overly draconian or negative. Ball State University, the University of Oregon and DePaul University all balance this tension well."
See social policy examples from several universities
Who Owns a Twitter Account?
by Tracy Mitrano
Jan. 8, 2012, Inside Higher Ed
"I promised I would provide two more big Internet issues. The second issue is the 'ownership' of personal accounts on social networking platforms of individuals who are also employees. Some legal cases have already given indications as how to think along these lines, even if they were more about free speech and electronic surveillance. A couple of years ago, the NLRB found the firing of an employee for cause who criticized her supervisor for work place concerns on Facebook a violation of constitutionally protected free speech." . . .
[Results] The State of Higher Ed Social Media 2011
by Kyle James
May 11, 2011, .eduguru
"A few weeks ago we asked you to fill out a short survey to get an idea of the state of social media in higher education. With 110 unique institutions filling out the survey we have a nice sample size to get an idea of what schools out there are doing. There were a few duplicates and the one with the most complete data was chosen. All data is shared and licensed under Creative Commons and you can download the complete results here. So let’s get to the data.
"One of the very first questions we asked was how people felt they were doing on Social Media on a scale of 1-5 with 5 being the best. Just like a bell curve most people felt like they were doing ok with a few schools following on both ends. Schools tended to lean more towards better than worse. With 82% of respondents telling us they are in charge of their schools social media presence they would definitely know." . . .
